• Played a pivotal role in transitioning COVID Check Today’s focus from B2C to B2B, securing partnerships with prestigious clients such as HBO, Spotify, Samsung, and Oracle, as well as obtaining substantial government contracts, leading to multiple months of $1M+ revenue.
• Actively auditing advertising accounts and implementing strategic enhancements, successfully increasing ROI by 3X.
• Initiated the creation of Zappy Health, a new venture in the telehealth sector, applying neuromarketing principles and utilizing the team’s neuroscience and psychology expertise for effective marketing and copywriting.
• Led the development and launch of fully optimized websites for both COVID Check Today and Zappy Health, with a focus on speed and SEO, driving increased web traffic and improved conversion rates. Directed the design and implementation of custom CRM systems for both companies, optimizing customer relationship management and boosting operational efficiency.