Fractional CMO, Decor Steals
- Currently leading a comprehensive revenue growth strategy for a home decor brand, successfully increasing monthly revenue from $1.2M to $2M, indicating a robust 67% increase.
- Strategically enhancing domain authority to boost organic traffic and elevate brand visibility in a competitive market. Implementing speed optimization measures to improve website performance, leading to greater customer engagement and conversion rates.
- Expanding the brand’s reach by initiating advertising campaigns on new platforms, successfully capturing new customer segments. Casting, copywriting, and directing impactful ad creatives, which resulted in an impressive 8x Return on Ad Spend (ROAS).
- Overseeing the development and implementation of a custom CRM system, optimizing customer relationship management and increasing sales efficiency.