Understanding how the brain works — The past, present, and future of brain mapping

Understanding how the brain works — The past, present, and future of brain mapping

Every human experience is profoundly shaped by how our internal processes meet halfway with the external reality of existence. This unique...

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3 Tools To Overcome Competition By Spying On Their Brains

3 Tools To Overcome Competition By Spying On Their Brains

“Neuromarketing as a field has been mostly unsuccessful in practice due to an insistence and over-dependence on complex, inaccessible...

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The Rise of Digital Afterlife

The Rise of Digital Afterlife

Microsoft has recently been granted a controversial patent to recreate a deceased person as a conversational bot using their online data....

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Understanding the Market: How Neuromarketing Can Improve Your Marketing Strategy

“Neurophysical measures can provide profound insights into human behavior, particularly regarding decision-making processes. Despite its...

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Using Time Strategically And Uncovering Our Unconscious Motivations

Using Time Strategically And Uncovering Our Unconscious Motivations

“Time is the coin of your life. It is the only coin you have, and only you can determine how it will be spent. Be careful lest you let other...

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