How Digital Psychology Helped A Client Earned More Than $500,000 In Just Two Months With Athens Ramseyer

How Digital Psychology Helped A Client Earned More Than $500,000 In Just Two Months With Athens Ramseyer

“Every entrepreneur’s goal is to establish a successful and profitable business venture. To achieve that goal, entrepreneurs pour tremendous amounts of money into marketing and advertising their brand and their business. In the past, marketing has been done through banners, pamphlets, print ads in newspapers, and ad commercials on TV. Nowadays, with the advent of digital and social media, entrepreneurs are shifting to digital marketing to promote their brands.

Entrepreneurs are not merely marketing their products to increase brand awareness, but instead, their ultimate goal is to influence the buying behavior of the consumer. Businesses spend millions of dollars and thousands of hours creating and refining their logos, design, and colors. Traditionally, marketers have long concentrated on motivating consumers visually. Thus, marketers create visually enticing ads to influence consumers. However, studies have shown that more than visual cues, buying decisions are heavily influenced by emotions.

This is where Sciential™ can help a business. This digital marketing agency incorporates neuroscience into its capital market programs. The Sciential™ team studies how the brain makes decisions and responds to pitches while applying the latest findings in the field of neuroeconomics—shifting online consumers’ buying criteria in favor of a brand by using the Digital Psychology Framing.

What They Do At Sciential™

Athens Ramseyer is a psychology graduate and the founder of Sciential™. Ramseyer has been fascinated with the human mind and how subconscious thoughts, feelings, and desires influence buying decisions. Ramseyer called this concept “The Buyology of Our Sciential™ Brain.”

For Ramseyer, digital psychology is vital in influencing the buying behavior of consumers. Already being put into practice, he has extensively used digital psychology, or what he calls the “draft craft” to boost the sales of many brands. Over the years, he already managed more than 50 advertising accounts with an estimated ad spending of over US$ 4 million.

Ramseyer said that at Sciential™, we identify the brand’s target market and develop a Digital Psychology Framing Strategy. Ramseyer added that a brand must establish an emotional connection with the consumers. Specifically, research has shown that a consumer’s emotional response to an ad has a more significant impact on his/her intent to buy a product than the content of the ad itself.

Ramseyer said that recognizing the consumer’s pain points is key so a product can appeal to them. “These are cold, scientific facts. Research findings suggest that emotional marketing has a greater appeal to consumers than traditional visual marketing,” he added.

Through the years, Ramseyer had collaborated with well-known celebrities such as American entrepreneur Jordan Belfort, dubbed as “The Wolf of Wall Street.” He worked with television icon Ellen DeGeneres and Tom Ford, as well as Director of Digital Marketing and Social Media Leo Livshetz to position UnHide. Founded by DeGeneres and Livshetz, UnHide is an animal-friendly brand that offers an alternative to real fur for the fashion industry. Also, Reyseyer played a crucial role in brand positioning, the most significant feminine movement on Facebook, Feminine Power.

Neuroscience And Marketing

Ramseyer stated that in recent years, we had observed the merging of neuroscience and marketing, which gave birth to neuromarketing. It is called the science of consumer’s decisions. It studies how people make buying decisions and how emotions and intuition shape their choices. Traditionally, marketers pay little attention to people’s feelings, intuition, and the unconscious mind. But on the contrary, medical studies have shown that without emotions, people cannot make decisions.

At Sciential™, Ramseyer said that they are using brain and behavior research in marketing, advertising, and selling to better understand the so-called “buyology” of our scientific brain. He added that although marketing technologies are continually evolving, the organ that is responsible for making decisions remains unchanged: the human brain. “If you know what registers in the brain, you can utilize it to develop the best customer experience. A better customer experience translates to better sales. Marketers now realize that the feel-good experience provides a product to a consumer that is more valuable than content. Over time, people might forget the taste of a product, but they will never forget how they feel because of the product,” he added.

Ramseyer said that Sciential™ could help a company determine its target market and craft a framing strategy. “We connected their products or services to consumers’ everyday routines and emotions. Let us accept the fact that most of the time their products and services have the same features as those offered by their competitors. So, to gain an edge over the competition sellers must influence how consumers perceive their products and services,” he added.

Recently, Ramseyer shared that they have a client whose product is doing poorly in the market. The client reached out to Ramseyer and his team in Sciential™ to help to boost his product. “We got on board and began identifying the client’s target audience. Then, we designed the framing strategy to the audience’s emotions. Since we came on board, the client made $566,296 in just two months. What does this data demonstrate? The power of digital psychology. It is like some magic that influences the subconscious mind,” he said. Studies have shown that the majority of our buying is made subconsciously.

Final Thoughts

Ramseyer said that when a product triggers our emotions, we will purchase that product. “When we feel an emotion, what happens to our brain is it produces a chemical reaction in the brain, such as the release of dopamine, which is a hormone associated with pleasure. The feel-good experience brought to us by a product is what sticks to our memory, so whenever you see that product, what you remember is how you feel,” he said.

Neuromarketing might be a new science, but Ramseyer is already at the forefront in using the buyology of our scientific brain and unlocking the thoughts, feelings, memories, and desires that direct our buying decisions.”

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